Campaigns 2016

Starting Well Campaign

All parents want the best for their babies and children. That means making sure they get the best possible start in life. A strong, loving relationship between a parent and a child supports the child’s healthy growth and development.  A child's early years from before birth to age six are very important for healthy development as this is a time when a child’s brain and body are developing at a rapid pace. Healthy babies and toddlers are more likely to stay healthy through their childhood, teen and adult years.

Worcestershire health statistics around early years

  •  School readiness - Worcestershire has a lower percentage of children with a good level of development at the end of their reception year compared with the England average.  Worcestershire 58.1% compared to England average of 60.4% (2013/14)
  •  Breastfeeding initiation – Worcestershire rate has declined over the past four years and is now significantly lower than the national average.  Worcestershire 64.3% compared to England average of 73.9%. (2013/14)
  •  Smoking status at time of delivery - The rate of smoking at time of delivery in Worcestershire has consistently been significantly higher than the national average across the reporting period.  Worcestershire 14.3% compared to England average of 12%. (2013/14)
  • Excess weight 4-5 year olds - The prevalence of excess weight amongst reception age children (4 to 5 years old) in Worcestershire has been consistently higher than the national average.  Worcestershire 24.3% compared to England average 22.5%. (2013/14)

The starting well campaign is now available to view/download.  Click here to view

Worcestershire Works Well

Please see the latest campaign on Mental Health, just follow the attached link and click on the Mental Health banner.

We all have mental health, like we all have physical health. Both change throughout our lives. And, like our bodies, our minds can become unwell.  Mental health problems might actually be more common than you think. One in four of us will be affected by mental illness in any year. The effects are as real as a broken arm, even though there isn’t a sling or plaster cast to show for it.  In a 2010 Anxiety UK survey, 55% of respondents revealed that they did not feel comfortable telling others about their anxiety. Hiding anxiety can lead to increased isolation, resulting prolonged suffering and delayed help.

In Worcestershire………

  • Approx. 100 mental health hospital admissions for under 18s in 2013/14
  • 400 hospital admissions for self-harm per annum of young people aged 10 to 24 (average for 2010/11-2012/13).  The rate is significantly higher than the national level. (424 per 100,000 population compared to 364 per 100,000 in England)
  • In Worcestershire there were 37600 people on the depression register in 2013/14.

The campaigns aims to help reinforce health messages around 'Mental  Health' and be a useful resource.